About the Competition:
The ZURU MAX Case Competition is your chance to dive into the world of brand strategy, compete against fellow AUT students, and win a share of $2,000 in prizes! plus a networking lunch with a ZURU senior leader!

Over the course of August, you’ll work in teams to develop a bold, future-facing strategy to scale MAX Building Bricks into a $150 million global brand by 2030. Your ideas will be judged on creativity, feasibility, and how well you understand the market, brand, and consumer.

This comp isn’t about theory. It’s about real-world thinking, bold ideas, and strategic execution. You’ll be judged not just on your final deck, but also on how you approached the challenge and backed your insights.

How it Works:
After signing up, you’ll receive the official ZURU MAX Case Study Brief & Rubric.
You’ll work in teams of 3–4 students to develop a slide deck answering six key strategic questions.
Top 6 teams will be invited to present their ideas at the ZURU office in front of senior executives.

Prize Breakdown
Total Pool: $2,000
🥇 1st Place – $1,000 + Networking Lunch with a ZURU Senior Leader
🥈 2nd Place – $600
🥉 3rd Place – $400

Finalists will also gain exposure to ZURU’s executive team and potential internship opportunities.
T&C for more information.

Key Dates
Registrations Close: 30 July
Case Study Released: 31 July
Written Submission Due: 14 August, 5:00PM
Finalists Informed: 15 August
Final Presentation Day: 21 August
Tutorial/Workshop by ZURU: TBA (early August)

Who Can Join?
Open to all current AUT students, regardless of major.
No prior experience in marketing or strategy is required—just curiosity, creativity, and a willingness to learn.

For questions, email: autinvestmentclub@aut.ac.nz
All details will be covered in the tutorial session.

Zuru: https://zuru.com/

Terms and Conditions (T&Cs)
1. Eligibility
1.1 Must be a current AUT student.
1.2 Teams must consist of 3–4 members.
1.3 Each student may only participate in one team.
1.4 AUTIC Executive members may participate individually, not on behalf of the club.
1.5 ZURU and AUTIC reserve the right to remove participants for any reason deemed unsatisfactory.

2. Registration
2.1 Registration is free and must be completed via the official Google Form.
2.2 Teams will receive the case study brief after registration closes.
2.3 Registration closes at 12:00pm on 30 July 2025.

3. Competition Rules
3.1 Teams must submit a PDF slide deck addressing all six case questions.
3.2 Submissions must be emailed to autinvestmentclub@aut.ac.nz by 14 August, 11:59 PM.
3.3 File name format: “Team [X] – ZURU MAX Case Competition 2025.pdf”
3.4 Top 6 teams will be selected for finals and notified via email.
3.5 Final presentations will be 15 minutes followed by a 10-minute Q&A.

4. Prizes
4.1 Total prize pool: $2,000.
4.2 Prizes awarded to top 3 teams based on submission quality and presentation.
4.3 In case of a tie, prize distribution will be determined by ZURU judges.
4.4 All decisions are final and non-disputable.
4.5 Winners will be contacted for prize collection and networking arrangements.

5. Disqualification
Participants may be disqualified for:
5.1 Plagiarism
5.2 Breaching AUT’s & AUTSA Code of Conduct.
5.3 Submitting after the deadline.
5.4 Misrepresenting team eligibility or identity.

6. Liability
6.1 This is an academic competition. By participating, students acknowledge that their submitted ideas, strategies, and materials may be reviewed, used, or further developed by ZURU without additional consent or compensation.
6.2 AUTIC and ZURU are not liable for any external actions taken by participants.

7. General
7.1 By registering, participants agree to these terms and conditions.
7.2 AUTIC reserves the right to amend rules or disqualify participants at its discretion.
7.3 ZURU and AUTIC are independent entities and do not represent AUT University officially.
7.4 AUT University is not responsible for the organisation, administration, or outcomes of this competition.

8. Use of Personal Information & Marketing
8.1 Participants agree to allow AUTIC and ZURU to use personal information for event administration and promotion.
8.2 Participants may be contacted for future opportunities or marketing.
8.3 Participants may opt out of communications at any time.
8.4 No personal information will be shared with third parties without consent.